http://www.scholarpedia.org/article/Neuroeconomics
Wikipedia article - rather short but a little informative
http://en.wikipedia.org/wiki/Neuroeconomics
Oxytocin creates generosity - http://www.plosone.org/article/info:doi/10.1371/journal.pone.0001128;jsessionid=C12706C1A789233D0F59DDFE31C5FD25
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